ZUGSEIL Marketing Campaign Management
Revision as of 10:52, 23 January 2023 by Stefanseiler (talk | contribs) (Created page with "Maketing Campaign Management allows to plan a marketing campaign, track the invest and compare it to the results (Return-On-Invest) == Required applications == * Campaign Definition Tool Create the campaign, assign which: ** sales channels are addresses during this campaign, with '''initial invest,''' total campaign invest (read only)''', channel address periods''' (each with startdate, enddate, period invest) ** sales actions are taken. For starts two types *** mass...")
Maketing Campaign Management allows to plan a marketing campaign, track the invest and compare it to the results (Return-On-Invest)
Required applications
- Campaign Definition Tool Create the campaign, assign which:
- sales channels are addresses during this campaign, with initial invest, total campaign invest (read only), channel address periods (each with startdate, enddate, period invest)
- sales actions are taken. For starts two types
- mass postal mailing --> Define initial invest, target group and upload word-document. Button create mass-mail!
- mass email --> Define initial invest, target group and RTF-Template, smtp-data to use (sender, mail-relay&credentials). Button "create mass-mail" (dryrun-->word), "Execute" will send out email over the mail-gateway
- Channel Reporting What campaigns were happening when, with which active channels/actions? Compare vs channel response behavior (e.g. appointments booked, appointments taken place, ...). Show overall marketing ROI for specified time-frame (year, quarter, month. No free date)
- Define target group
Required administrative apps
- Channel & Channel-Type Definition